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Article: How to Find New Clients as a NDIS Registered Provider

How to Find New Clients as a NDIS Registered Provider

How to Find New Clients as a NDIS Registered Provider

  • Brand positioning - With many registered NDIS providers out there, what makes you and your services stand out from the crowd? What’s something others can’t provide, that you can? What do clients remember you for? Perhaps it’s your level of expertise, style of care, professionalism, location, competitive fees, or even personality.
  • Ideal client – Who, exactly, can you help? What primary disabilities do they have? What support do they need? Where do they live? How young/old are they? How much can they afford? The clearer you are on who this person is, the better your marketing efforts ‘speak to them’, the more your ideal clients will gravitate to you.

As part of our Certification and Verification Packs offer in-depth step-by-step Marketing and business plans which cover everything from how to create an online presence, how to build an effective website and much more!


2. Create a simple yet effective website

A website is a critical component of any business which are outlined in detail below:

  • Increase online visibility: Websites make your business more visible to potential clients, as they can easily find you online through search engines like Google.
  • Marketing tool: Websites are an effective marketing tool that can help you showcase your products and services and attract new clients.
  • Brand building: A website can help you build your brand image by providing information about your business, values, goals, and personality.
  • Credibility: A website helps establish credibility and trust with potential clients, as it shows that your business is professional and legitimate.
  • Accessibility: With a website, clients can access your business 24/7, making it easier for them to learn about your products and services, and make purchases.
  • Competitive advantage: Having a website can give your business a competitive advantage over other businesses that do not have an online presence.
  • Client engagement: Websites allow you to engage with your clients by providing them with resources, information, and support through blogs, chatbots, and client service pages.
  • Data collection: Websites allow businesses to collect valuable client data, such as demographics, interests, and preferences which can be used to improve marketing strategies and offer better products and services.
  • NDIA-managed participants usually refer to the list of NDIS providers who are recommended by the NDIA, then compare the websites. With many options out there, it’s a process of elimination and first impressions certainly count. When your website looks attractive and professional, you will stand out and they’ll more likely want to work with you.

Overall, the benefits of having a website for your business are numerous and can contribute to your growth and success in the long run.


3. Create a strong online presence

Create social media accounts on platforms such as, Facebook, Instagram and Linked to connect with prospective clients.

It’s another great way to engage with your audience where you can share client success stories, snippets of your personal journey, raise interesting questions, provide insights, and so much more. Experiment with words, photos and videos. 


4. Set up a Google My Business Account

A free Google My Business Account allows you to better connect with your ideal NDIS clients across Google Search and Google Maps. You can accompany your business listing with nice photos, contact details, and a link to your website. This creates easier ways for people to call, message, and email you, as well as leave reviews. Again, try to make sure your details are always up to date.


5. Meet NDIS Support Coordinators and NDIS Plan Managers

These are great people to network with, as you can hopefully join their list of preferred NDIS providers. This is also how you find plan-managed NDIS participants.

One way to do this is by sending a friendly introduction email. You can share a little bit about who you are (remember your brand positioning), what you’re offering, a couple of testimonials, your availability and your contact details. You can even prepare this information as a one-page PDF document or a printable leaflet that’s attached to the email.


6. Attend Industry events

Check out upcoming NDIS events within your area. Joining these are a great way to network with other NDIS providers, where you can exchange stories and learn from each other. You might even make a new friend.

7. Collaborate with local support groups

Reach out to local support groups and offer your services to their members. This will help you establish a relationship with the group and potentially lead to more referrals.

8. Networking with allied health professionals

Collaborating with occupational therapists, speech pathologists, and other allied health professionals is an excellent way to gain clients.


9. Sign up to Clickability or MyCareSpace

These platforms match NDIS participants with providers who meet their needs.  They also support NDIS providers in growing their business as their website sees over 30 000 users requesting provider support each month.

10. Provide Excellent Client Service

Remember to always provide excellent client service to your clients. Word of mouth is a powerful marketing tool, and satisfied clients are likely to recommend your services to others.

11. Seek Feedback

Ask for feedback from your clients and use it to improve your services. Positive feedback can also be used as a testimonial on your website and social media platforms.


Contact us today to see how Provider One can help you get your business kickstarted with the help of our supportive team!


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